Frequently Asked Questions
Strategic Land

90% of our sites are found by ourselves via an independent site searching exercise. We ensure equal opportunity and a non-bias introduction process via our innovative processes. Our general structure is to 'pre-launch' sites detailing location and acreage to our wider network. We then request that you confirm interest and we will later send a full digitial marketing brochure. We request offers within 4 weeks and also strive to minimise the exchange process to 8 weeks to ensure a smooth transaction. There is nothing more frustrating then bidding for a site and not hearing back for months.
We may also undertake independent site searches on request.
We are glad you found us. We would be grateful to review your land if you could either drop us an email at contact@strattly.co.uk or phone 07712127791. We will respond within 24 hours with our review on the prospects of your land for future development. We always love to meet you in person and so first we will schedule a meeting to introduce ourselves and discuss your requirements. We will then 'package' your site into a digital brochure as well as other marketing material. We will undertake a 'soft-launch' whereby we send brief details of the lands location and size to our network, to gain an understanding of interest. When launched, we set a 4 week turnaround to invite formal offers. We also set dates for interviews once this date closes. We cover everything from initial marketing content through to bid interviews and offer acceptance. You only sell your land once and so we strive to ensure you enter a partnership that meets all requirements and you are comfortable with the party you are working with. Our technology enables us to have targeted exposure whilst ensuring a smooth exchange process. To date, our landowners have described us as 'a breath of fresh air' in the industry. We offer a modern and innovative solution to the land industry, ensuring trust and partnership is at the forefront of everything we do.
Our fees are paid by the Developer but are usually deductible from the final land value. We believe we have added value for both parties (landowner and developer) as for developers we have found an opportunity and we will only be paid our commission once you have planning (de-risking and minimising upfront costs). For landowners, we will have created value significantly from agricultural to residential. We have also invested our personal funds into the marketing of your land without any fees payable by yourselves until your land is sold to the Developer.
I launched Strattly following my experience within the corporate world of strategic land. I wanted to create a company that helped reinforce trust between landowners, agents and developers. I believe other industries have adapted quickly to technology and innovation, but the property industry has fell behind. Strattly uses technology to improve the quality of marketing material, to ensure maximum exposure through a targeted formula. Through my own frustrations of lack of urgency and slow turnarounds with exchanging on deals, Strattly encourages a partnership approach from the offset.
We just do Land. Most Land Agents manage rural land and property (i.e. estate management, conservation and environmental management, agricultural advice, tenant and lease management etc). Our core focus is Strategic Land. We believe that value is created by Promoting land through the relevant Local Plan stages and this is a process that should not be skipped for a short-term freehold sale. Strategic Land Promotion is a niche, complex and expensive process and so we aim to simplify this process for landowners and developers by facilitating opportunity and connecting people.
An Option or Promotion Agreement is a often a lengthy partnership that cannot simply be 'transactional'. Our mission is to connect people and create genuine partnerships, with terms that reflect the complexity and individuality of the site that are financially viable for the developer, whilst ensuring the landowners requirements are satisfied.
So, why should you work with Strattly? Put quite simply, we are not buying your land and we are not going to try and short-change you. We want the best for you as we take a small cut from the eventual land receipt and so our interests are aligned. Secondly, I genuinely care about securing you the best offer. I will provide you with a return on investment that significantly outweighs the fee I charge. My background is exclusively within Strategic Land and so I understand what constitutes a good offer versus an average offer, this extends far beyond what is printed in black and white.
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ABOUT GEORGIA
I am invested in connecting people. Strategic Land promotion is likely one of the longest partnerships housebuilders and landowners will enter, expanding over decades. I simply do not believe in standardised 'transactions' and believe time must be spent understanding the aspirations of each individual.
Georgia Guest
Founder & Director
Mobile phone:
07712127791
Email address:
contact@strattly.co.uk
Office address:
Edgbaston, Birmingham