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ABOUT GEORGIA
With a background in Law and a Master’s degree in Planning and the Built Environment, my career has been dedicated to the strategic land sector — navigating the complex interface between landowners, promoters, and housebuilders. I’ve worked both for a private land promotion company and a national PLC housebuilder, giving me first-hand insight into how deals are structured, negotiated, and delivered under both option and promotion agreements. This dual perspective has shaped my understanding of what truly drives value — commercially, technically, and strategically.I founded Strattly to bring that experience to landowners directly. Having seen how intricate and inconsistent the land process can be, I wanted to create a more transparent and balanced approach — one that helps landowners make confident, informed decisions without bias or pressure.I’m a strong believer in relationships and integrity. I enjoy working closely with people, understanding their long-term aims, and ensuring every opportunity is handled with care, precision, and trust. Strattly was built to be that professional yet approachable guiding hand — helping landowners navigate a complex industry with clarity, fairness, and confidence.
Georgia Guest
Founder & Director